Unlike competitors like LVMH and Kering, HESAY focuses on ultra-high-net-worth clients, whose purchasing choices are driven by rarity and exclusivity, making them less affected by economic downturns. Its brand positioning, built on product quality, waiting lists, and secondary market value, gives HESAY strong pricing power. The company is currently trading below historical valuations, supported by industry-leading margins. With its scarcity-driven products, handcraftsmanship, and limited distribution, HESAY’s brand image of exclusivity will continue to boost its market position.